Showing posts with label IDN. Show all posts
Showing posts with label IDN. Show all posts

Why Hindi IDN will be next big thing in domaining ?

Quoting wikileaks
  • Hindi is the lingua franca of the Hindi belt, and to a lesser extent the whole of India (usually in a simplified or pidginized variety such as Bazaar Hindustani or Haflong Hindi).
  • Outside India, several other languages are recognized officially as "Hindi" but do not refer to the Standard Hindi language described here and instead descend from other dialects of Hindustani, such as Awadhi and Bhojpuri. Such languages include Fiji Hindi, which is official in Fiji, and Caribbean Hindustani, which is a recognized language in Trinidad and Tobago, Guyana, and Suriname. Apart from specialized vocabulary, Hindi is mutually intelligible with Standard Urdu, another recognized register of Hindustani.
  • Individually, as a linguistic variety, Hindi is the fourth most-spoken first language in the world, after Mandarin, Spanish and English.[Alongside Urdu as Hindustani, it is the third most-spoken language in the world, after Mandarin and English.
  • The Hindi Wikipedia was the first Indic-language wiki to reach 100,000 articles. Hindi literature, music, and film have all been disseminated via the internet. In 2015, Google reported a 94% increase in Hindi-content consumption year-on-year, adding that 21% of users in India prefer content in Hindi.
Bollywood and Hindi.
  • Hindi cinema, often metonymously referred to as Bollywood, is the Indian Hindi-language film industry, based in the city of Mumbai(formerly Bombay), Maharashtra, India
  • Bollywood movies are viewed all over India and Pakistan, unlike South Indian cinema which are only viewed  in respective states and their Indian Diaspora.
  • It is also viewed where significant population are Indian like NJ in USA.
  • Bollywood is popularizing Hindi because they can afford  to make big budget movies and that’s why it is watched all over India.
Development of India and future of Hindi.
  • I predict that GDP of India would be at least twice in next 5 years.
  • It will make Hindi an international language.
  • Australia has already introduced Hindi as an optional language in school.
  • Currently there are very big population in India that are English challenged but they can understand Hindi.Operating systems and tools will be introduced and improved by Operating system companies and tools companies (like Google Input tools).
  • Someday, a Android device will be available in  form factor closer to current smartphone (or may be smaller)  but in 10 USD.Internet data is already very cheap in India. English challenged population will be able to type Hindi domain names in browser.
  • Second type of user would be, who understand English and Hindi both but will still read IDN website because they love Hindi or content is interesting.
Aliasing of .com to Hindi IDN (कॉम)
  • IDN stands for An internationalized domain name
  • Initially when Internet domain name Registration were started it was only available in ASCII. A second level Domain would look like DOMAINNAME.TLD. (TLD = Top level domain). Like in domain name example.com, example is Second level domain and com is Top Level domain.
  • Initially, three ASCII TLD domains were open for registration for all. Those were .com,.net and .org.
  • It was adopted that Internet infrastructure would use ASCII domain names,hence names server and DNS servers.
  • Later it was realized that penetration of internet will be not feasible until even domain names using native language and script.
  • Some time around 2001, VeriSign started accepting domain name registration in IDN. But TLD remain .com, so Hindi IDN with TLD .com and Second level name as गाना would look like गाना.com.
  • Internally IDN are written in ASCII letters, the conversion is known as punycode.
  • A few years back, ICANN,opened TLD registration for any firm.Understand, I am not talking about Second level domain.  In गाना.com, TLD is .com.
  • Verisign Application for transliteration of .com in Hindi was accepted, it would be .कॉम.
  • Aliasing means domain owner who registered, for  example गाना.com will also get गाना.कॉम for some fee.Once that happens IDN name in Hindi will be true IDN with no ASCII part in it.It is expected  aliasing of .com to  कॉम will happen in next couple of years.
Status of Chinese, Russian and Hindi IDN

  • Supply of good Chinese and Russian .com IDN are limited, most of good domains are taken.Hindi .com premium names are also taken, some of them was even registered in 2001 (long wait for those guy waiting for aliasing). But you can still hand register decent names in HindiI IDN.Many premium domains drop in Hindi IDN because many early adopters are losing hope.Since dawn of .कॉम aliasing is near this is right time to jump into Hindi IDN registration. You have not missed the boat many premium domains are being sold in 3 figure to 4 figure in secondary marke.Once Aliasing happen you may expect return form 5 to 10 times what you would pay in secondary market.A few millionaires will be created who have invested in Hindi IDN.
  • IDN Hindi .com domains do receive traffic some of domains I hold get 20 visitors per day,I know its small, but people are getting educated about it.
  • In case, you missed the Bus in ASCII .com domains, here is you chance to ride the bus and make money using Hindi IDN .com (and कॉम).

It’s now or never,Develop your Hindi .COM IDN now!

You have invested on Hindi IDN waiting for it to go prime before you start developing or selling it to right buyer,if this is your strategy it won’t work.Accept the fact that Hindi IDNs or for that matter Indian IDNs are different that Chinese or Russian IDN. Except parked domains and minisites, no one have ever visited a real IDN.com Hindi site.Except domainers no one knows about it.Well, people will know about .com Hindi IDN one day that may be your point! Unless a at least few hundred Hindi IDN.com is developed right now it may not happen.
To put my point, I will use IDN.भारत for proposed Indian version of IDN.IDN and IDN.कॉम for aliased version of Hindi IDN.com.
What may happen if Hindi IND.भारत is released and Hindi IDN.com domains remains  undeveloped
  1. .com is King because of first usage of .com. All major companies adopted it. dotCom boom marketed this TLD as they all almost opted for it.Millions of dollars (or should I say billion)were spent on indirect marketing of .com TLD. But, consider a scenario when Hindi IDN.com are not developed and Hindi IDN.भारत is released. The competitor of IDN.भारत will be IDN.कॉम aliased version of IDN.com TLD.Given a choice that I have to type complete domain name in Hindi including the TLD part भारत or कॉम, both extension will be new for me..com will no more remain .com it will become कॉम.Someone needs to market this “new” .com(कॉम) extension.
  2. If Hindi tld.com remains undeveloped the first site(if it is very big) or first few site which goes online  may set the trend of कॉम or भारत choice.You may say that .com(कॉम) may be used for global content and .भारत will for local content.That may not happen as almost all Hindi tld will be targeted for Indian, Hindi speaking population.In sense,they will be true competitor.
  3. Also keep in mind,if company like Google ever opt for IDN Hindi domain,they may choose .भारत.So if you wait,you are on mercy of outcome of early adopters.
  4. Also, keep in mind, millions of native users are not online because language do have barrier for them,there are a lot of house wives in India who do have Internet(computer) at home but don’t simply use it because they don’t know English.Adoption of Hindi in general and Hindi IDN in particular will open door for many millions of internet user in coming decade.For them .com won’t matter as well.
  5. Even for Bilingual users (who will form initial user base for Hindi IDN based websites.) it would be easy to remember complete name including after .(dot) in Hindi(devnagri) unless they are used to type in domain name in Hindi (devnagri) and and they can form a habit to type .com in roman(it’s some work as you have to change keyboard layout) after first part of the domain.Unless, this window of opportunity is capitalized  to get attention of these user (which is now, before release of country level IDN..भारत), advantage of being .com will be lost.
  6. On bright side to see this is, that even .net investor will be at par with .com if none of them is developed soon. Because,after aliasing both will be “new” extension.
  7. Adult domain may still survive even if Hindi IDN.com is not developed now,because Indian registry doesn’t permit use of domain for adult content.So, if Hindi IDN .com left undeveloped your only hope will be if someone develops few popular adult sites and make .com or कॉम competitive.
I have not invested in Hindi .com  IDN, a lot but I do have 4 Hindi IDN.com. 3 are one letter .com which are better left undeveloped. I am planning to register my 5th one soon (yes, I have decided the name) and develop it.That’s means I will develop 20% of my portfolio, are you committing to develop at least 10% of your portfolio?